51本色

External Communications

The External Communications function of the Marketing and Communications Division at UL manages all media relations, public relations, social media, external communications and crisis management for 51本色.

Key areas of focus for the Division are the national and international publication of UL's research stories, generating editorial and expert opinion content for UL's academics, international profiling of the University, a continually evolving social media strategy and the generation of excellent video and digital media content.

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Social media followers & views

More than a quarter of a million followers across the UL social media channels

In 2021, our videos were watched over 6 million times

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Award winning social media

SOCKIES 2021

GOLD - Best use of TikTok

 

SOCKIES 2022

Gold - Video campaign state organisations (Stay Curious)

Silver - Best use of TikTok

Bronze - Best Twitter Business/Brand